From Misaligned
to Magnetic

Teams don’t fail for lack of talent, they fail for lack of alignment.
ACTIV8 transforms stuck, overwhelmed teams into magnetic ones: teams that attract the right people, ideas, and opportunities because they operate from clarity and trust.
→ 20+ years leading at Reebok & adidas
→ Offsites that actually stick (not forgotten by Monday)
→ Leaders say it’s the most valuable team work they’ve ever done

Why ACTIV8?

ACTIV8 was Built Different

Decades of executive experience — Chad Wittman led $400M+ businesses at adidas and Reebok, drove global rebrands, and scaled teams across continents.
Identity diagnostics that matter — proprietary clarity reports that show how each leader is wired, so collaboration stops being a guessing game.
Proven transformation playbook — immersive offsites that don’t just inspire but embed new ways of working.
Coaching that sticks — Executive-level coaching paired with ongoing activation support, so leaders grow while the team grows.

When teams know themselves, everything accelerates.

Read More>>

The Cost of Misalignment

The Frustration You Feel Is Real

When roles clash with wiring, performance stalls and turnover spikes, stealing up to 30 % of revenue.❌ Endless rehiring costs
❌ Stalled projects and missed targets
❌ Sleepless nights second‑guessing every move

The Process

Decode → Align → Activate

Decode — Uncover how each leader is wired: how they decide, build trust, and handle pressure. Through clarity reports and 1:1 coaching, blind spots surface and a stronger foundation of self-awareness is set.
Align — Bring hidden dynamics to light in team sessions, strategy conversations, or (when needed) powerful offsites. Leaders rewrite limiting stories and reframe how they work together, creating trust instead of friction.
Activate — Put clarity into motion with new leadership rhythms: 90-day coaching cycles, embedded support, or ongoing facilitation. The result: faster decisions, stronger collaboration, and lasting results.

When teams know themselves, everything accelerates.

Read More >>

Your Next Step

Working with us is simple

1. Schedule a Discovery Call

Book a complimentary 30-minute conversation. We’ll listen to your challenges, share how clarity mapping works, and see if ACTIV8 is the right fit.

2. Uncover Your Team’s Hidden Dynamics

You’ll see how our proven framework brings clarity, showing exactly how your leaders are wired, where friction hides, and how alignment can unlock speed and trust.

3. Experience Alignment in Action

With roles realigned and collaboration energized, you’ll see the difference immediately:
✔ Decisions that feel light and confident
✔ Collaboration that compounds instead of clashes
✔ Growth that accelerates because trust becomes your edge
✔ Teams that commit, not just comply
✔ Confidence to adapt in any environment

Our edge isn't just theory

"ACTIV8’s insights helped us pivot from survival mode to 100% YOY growth and 38 thriving locations."

— Max Ma, CEO, Alltra Sports
China's Leading Functional Fitness Brand

Get Your Identity Report

Not ready to book a call yet?Start with your free Identity Report-
A snapshot of your design that reveals the patterns shaping your energy, purpose, and relationships.
Just enter your birth date, time, and location.

Why we ask: Your birth details help us generate a uniquely accurate Identity Report.
- Birth date is essential.
- Birth time & location are optional, but they add a lot more depth, like upgrading from a sketch to a full-color portrait.
(We keep your information private.)

FIT CHECK

For Leaders Who
Refuse to Guess

If you believe people power profits, let’s talk.

About ACTIV8

The Problem With Teams Today

Most executive teams are filled with smart, capable leaders who still collide...roles blur, decisions stall, and trust erodes. Offsites are supposed to fix it, but too often they’re forgotten by Monday. The result? Misalignment that drains time, energy, and revenue.

Our Approach

Clarity That Sticks

At ACTIV8, we do more than run workshops, we coach leadership teams into becoming magnetic.A magnetic team generates its own field of attraction, pulling people, ideas, and opportunities toward it. It holds together with trust and alignment, and radiates a natural influence that extends far beyond itself.We help teams get there through our Decode → Align → Activate process:Decode — Uncover how each leader is wired through clarity reports and 1:1 coaching. Blind spots surface, and a new foundation of self-awareness is set.
Align — Bring hidden dynamics to light in team sessions, strategic conversations, or immersive offsites. Leaders rewrite limiting stories and reframe how they work together, creating trust instead of friction.
Activate — Put clarity into motion with new leadership rhythms. 90-day coaching cycles, embedded support, or ongoing facilitation. The result: faster decisions, stronger collaboration, and lasting results.
When teams know themselves and operate from clarity, alignment becomes natural and everything accelerates.

Meet Chad Wittman

Cofounder & Leadership Strategist

For nearly two decades, Chad built and led global brands like Reebok and adidas. By the age of 34, he was one of the youngest executives in adidas Group history, responsible for a $400M+ business across Asia-Pacific. He’s driven global rebrands, opened hundreds of stores in China, and coached leaders who went on to double their businesses.But behind the big titles, Chad is known for something else: clarity. Whether steering companies through crisis or mentoring founders through growth, he has a calm, steady presence that cuts through complexity and gets to the heart of what matters.Executives who’ve worked with him say things like:“Chad transforms vision into reality by executing complex plans amidst complicated environments.” — Andrew Austin, Private Equity Leader

Meet Svetlana Parmar

Cofounder & Identity Coach

Svetlana’s first business success came as co-owner of a Leicester snooker club. She grew it from 600 to 8,000 members and learned how culture and alignment drive growth. But along the way, she saw that the hardest challenges weren’t operational, they were human.
That realization (and a personal crisis) led her into identity coaching. Since 2023, she’s led 200+ sessions using timeless tools to help leaders see what’s really driving their decisions, relationships, and performance.
At ACTIV8, Svetlana brings diagnostic precision that complements Chad Wittman’s executive leadership. Together, they help teams reduce friction, build trust, and create environments where people and performance thrive.

Our Approach

Most personality tests skim the surface.
We go deeper.

Your Identity Report is built on a blend of timeless archetypal systems and modern diagnostics that help us spot patterns most people miss. Think of it as an upgraded lens: instead of generic labels, you get a personalized map of how you’re wired to lead, create, and connect.

Why birth details?

- Birth date → essential for generating your unique profile.
- Time & location → somewhat optional, but they unlock much more nuance—like going from a sketch to a full-color portrait.

What we actually do with it.

- We translate complex archetypes (drawn from tools like astrology, Human Design, and numerology) into plain, practical insights you can use right away.
- We combine this with interviews, surveys, and real-world observation so the results always connect back to your work, relationships, and goals.
- We only keep what’s valuable. No jargon, no gimmicks—just clarity that helps you see yourself and your team more clearly.

The Outcome

Clarity you can feel.

Insights that actually shift how you show up. And a process that’s as practical as it is powerful.

COMING SOON

We’re not everywhere (yet).Soon you’ll find us sharing clarity-driven insights across social channels.Until then, the best place to connect is here: